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"Complexity adds cost"
In three words, the CEO of an international manufacturing company set out the essence of our brief. After we'd reorganised over 400SKUs into a group of 20, merged four sales organisations into one, and an analyst had marked the stock as "Buy - because the new brand strategy will make this a more efficient business", we agreed that we'd succeeded.
A transport & leisure client made record profits while implementing a fundamental culture change, behind a clear objective to "make things easy".
A law firm realised the value of "strengthen" to its people, its clients, its communities and its national economic development.
An international B2B producer and supplier achieved a turn-around from debt restructuring to IPO based on a brand and commercial strategy recognising "the power of and".
A telecoms provider doubled its user base and quadrupled its profits by taking a product truth and creating its own market category.
A professional institute grew its membership and reinvigorated its profession by giving "business confidence".
Meanings & challenges
strategy
The means by which you achieve your objectives.
Make deliberate choices: what to do, and what not to do.
positioning
What do you do better than anyone else?
values
You can only have one.
How will you operationalise it?
communication
Inform. Involve. Inspire.
marketing
Begins with the word "market". Do you do the same?
What's the value of clarity?
"Everything we achieved flowed from that single point of clarity"
"Everything" included market share growth, sector leadership, innovation programme, enhanced employer brand commitment...and was still in place 10 years later
COO - Insurance company
"We have incredible cut-through. We've got to a place none of us could have imagined"
A profound statement of purpose and contribution inspired a strategic leap for an international law firm.
Managing Partner
"We made record profits in Year One, and beat that in Year Two."
Don't let anyone tell you that you can't make money while running a major change programme. You just have to get everything clear and aligned.
CEO
Travel & Leisure company
Is there something on which you would like clarity?
Please get in touch - I'm always happy to have a conversation