"A PENNY FOR THEM ?"

Keith Wells

"What's the value of branding in times like these?"

Somebody asked me this question about three hours ago. They're not (yet) a client, but we might work together - it depends on a few...

Keith Wells

"I wanted to be a signpost, but..."

Lots of brands end up in the same place. Their owners lack the courage (or the insight? Or both?) to stand for something, or to truly...

Keith Wells

"Courage is what it takes to stand up and speak. It is also what it takes to sit down and listen"

Churchill’s words now have special resonance. Someone in a recent Roundtable I was involved in brought them into the conversation - and...

Keith Wells

Why take a chance on change?

In 1996, John Kotter wrote that 30% of change programmes fail. In 2022, the figure is still the same. Do we never learn? Well, possibly:...

Keith Wells

What's the point of values, if you won't live by them?

Or a purpose, for that matter. Both are meant to show what an organisation really stands for - and what it stands against. They should...

Keith Wells

What do you do, if the merger doesn't happen?

In all the excitement that's created around The Deal, who wants to think about the "But what if...?" questions. We've worked on many M&A...