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Companies should have only one core value

That's not as negative as it might sound. Some of the strongest brands have built their position through opposition: "We're No. 2 - we...

You know all that stuff about "People don't buy what you do, they buy why you do it"? It's not true. You need to be able to describe...

Of all the lessons to be learned from the Covid pandemic, the most brutal, and the most enduring, are about resilience. Most...

More than 20 years ago, I was leading a team making a crunch presentation to a client's leadership team. The client was very much a...

That was a phrase I used to hear as a very young - and extremely fortunate - account manager in what I still believe to be the best...

l was delighted to be invited to co-host an event recently, brilliantly called "How to be a raspberry in a sea of vanilla." The people...