clarity
Introductions
We're Keith Wells and Keshi Bouri.
A brand strategist and a designer. A team that brings clarity to clients facing complex business challenges. And helps them achieve great results: commercial, cultural and reputational.
As one client sees it, "All of our success flowed from that single point of clarity you gave us".
Clarity. We love defining it, we love designing it, we love delivering it. And we're good at it.
If you're not understood,
you're undervalued.
We're willing to bet there's something on which you don't yet have total clarity.
Which means you're losing engagement, momentum, differentiation or value. (Or all four.)
We've worked on 300 projects. In 13 different sectors, in 30 different countries.
We've brought clarity to all of them, usually for one or a number of challenges.
Proposition
Clarity in the value you bring to your clients
An insurance company 'creates certainty'.
A law firm 'strengthens people'.
A professional institution 'gives business confidence'.
Positioning
Clarity in how you compare to your competitors
A B2B supplier uniquely owns "the power of 'and'
A mobile network creates a premium category of one.
A law firm stands apart by 'accentuating the positive'
Culture
Clarity in your behaviours to deliver your strategy
A transport business grew by 'making things easy'.
A global B2B partner soared by being 'one company'.
A global B2B supplier turned-around by being 'bold'.
Communication
Clarity to inspire the people you need with you
A mobile network grows with "now isn't fast enough".
An institute turns traditions into modern advantage.
A global B2B partner is "always inspiring more".
Let's be clear.
Our client couldn't have made our brief clearer.
We simplified the brand portfolio from 240 SKUs to 20 groups. We brought 4 sales organisations into 1.
And a market analyst said our client should now be "a buy stock, because the new branding strategy will make the business far more efficient."
"Complexity adds cost"
We brought clarity to a total change programme. New mentality, new customer focus, new way of working, new brand expression and architecture.
And, as the CEO said at a seminar, "If anyone tells you that you can't make money while you're changing, they are lying. We made record profits in Year 1. And then again in Year 2."
"Can you make money while you change?"
Brand architecture is one of the best ways to articulate corporate strategy.
It gives a business clarity inside and out. It also focuses spend and effort.
Clients value our challenge: "Make the case for having more than one brand", as they see understand how the corporate brand is now more important than ever.
How many do you need? How many can you feed?
Every organisation does. But many get in their own way: over-complicated structures, vague or crazy targets, mis-reading of the nature of the challenge.
The secret, and the clarity for true innovation, lies in the brand. You have to get back to the fundamentals.
We have a unique way of doing that, nurtured in collaboration, and proven in real life.