Define. Design. Deliver.

our approach is clear, simple and effective

DESIGN

Your response.

Your strategy.

Your culture.

Your communication.

DELIVER

Your promises.

Your capabilities.

Your ownership.

Your confidence.

What clarity gives you

We focus on clarity because it is essential to success.

If you need to solve a problem, you first need to be clear on what that problem is.

If you need people to help you solve that problem, they'll need to be clear on what it is. And why they should.

If you're trying to change something, you need to be clear about what, why, and how life will be better afterwards.

If you want people to prefer you over your competitors, they're going to need a clear reason why.

If you're going through change, you need to be clear on how you're progressing.

In any challenge, clarity gives you the confidence to win through.

Challenges. (Accepted.)

"Make the M&A work"

Why do 70% of M&A deals fail to deliver the value they promise?

Because of a lack of clarity: before the deal, at the time of the deal, and after the deal.

Define: the compelling reason for the deal.

Design: the brand to keep the promise.

Deliver: absolute commitment and leadership.

At least as much work has to be done after Day One as before.

"We need to change something"

Don't look for the "what" before you understand the "why".

Define: the ambition for the 'new' business.

Design: the brand to encapsulate the ambition.

Deliver: a 360 programme of action and measurement.

Successful change depends on people's commitment. Be crystal clear to them why change needs to be made, and how it will make their lives better.

"We're losing our point of difference"

If you're not differentiated, you're not a brand. You're dying.

No matter what business you're in, you need people to prefer you. To buy from, partner with, invest in. Why should they, when they have options? The clarity of your brand sustains that reason.

Define: what makes you the best possible choice.

Design: your brand's superiority and reason to belong.

Deliver: a complete, consistent and compelling brand experience.

Use your product or service innovation and performance to stake out your ground; develop your brand to build an exclusion zone around it.

"We're not gelling as a team"

Whatever is going on inside the business will usually make itself felt outside. Creating a true 'one company' energy is essential.

Define: a shared vision and ambition for the business.

Design: a brand that engages, unites and excites teams at all levels.

Deliver: a framework for constant commitment and improvement.

Clarity of vision and of the standards required to arrive there is a prerequisite for success.