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About Brandwell

In a client meeting decades ago, I heard myself say "If you brand well, you can do everything well."  Somebody replied "Sounds like a good tagline". And we carried on with the meeting. But the thought remained ever since.
 

The idea behind Brandwell is to bring those words to life. For over 30 years, I've been helping clients to make their organisation do well, feel well, and be understood well.  They've all seen the need for change - sometimes fundamental, sometimes marginal, and all made their brand its driver.  And it's worked. As one client's Senior Partner said, "We've landed in a place none of us could have imagined."

Your brand just makes the difficult things easier.

About me

Keith Wells

Founder/Director

ENTP (Myers Briggs)

MA Cantab (Modern Languages)

QPR supporter (don't ask)

I set up Brandwell in 2011.

More than 20 years in a couple of the best names in brand consultancy had given me huge and enjoyable experience.

I'd been European Director of Marketing & Consultancy at one firm. I'd loved being Strategy Partner at another. And then I'd been Group Managing Director.

As Brandwell, I can enjoy the flexibility of working with a widening group of associates and partners, and the focus on just doing the client work. And the chance to develop new things. (See RQ2 for a particularly exciting example.)

Client successes

ACCA     AC Nielsen    AIG      Argo    AtisReal     AXA      BDB Pitmans     Bowmans     Chubb     Egg     Elementis     Everest     EXL     Grant Thornton     IBM     ICAEW    ING Real Estate     King Edward's School     Liberty     Logica    Marley     MK College        Mercer        Moore Kingston Smith        NAHT     Nakheel         National Express         Selftrade         Shearings        Standard Chartered      SWIFT       Symrise         Uponor                   

ACCA     AC NIELSEN      AIG        ARGO      ATISREAL      BDB PITMANS    BOWMANS       CHUBB     EGG     ELEMENTIS      EQUINITI     EVEREST    EXL        GRANT THORNTON       HISCOX        IBM         ICAEW        ING        KING EDWARDS SCHOOL        LIBERTY        LOGICA        MARLEY MERCER         MK COLLEGE           MOORE KINGSTON SMITH     NACRO  NAHT        NATIONAL EXPRESS        POSITIVE MONEY         SELFTRADE SHEARINGS       SKYLINK        STANDARD CHARTERED       S.W.I.F.T.    SYMRISE     UPONOR                 

So far, so good

150+ client projects

13 sectors

31 countries

3 principles

- always tell the truth

- only change to improve

- be good to work with

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