communication

a European B2B partner

"We'd like the crown jewels of Thought Leadership". With this client, I had a rare chance to develop something genuinely new and genuinely different. It was a delight to experience how their credo of "we always believe there's a better way" drove us beyond the usual 'thought followship' of content production.

This was emphatically not another conceptual, "How clever can we sound?" crystal ball-gazing exercise. Rather, we identified the most important socio-economic ideas that were emerging, expressed their potential for a specific industry sector, and recognised how the client teams were already addressing them through product and service innovation.

The eight themes we highlighted were then understood as true levers for growth. They were chosen for their relevance, explored for their potential and developed for their value. They are still in place today.