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values
a professional services firm
How can a 'values' project drive a firm's strategy for growth? By making the 'soft' stuff work hand in glove with the 'hard' stuff. (And basing it on a truth.)
When the Senior Partner asked in one of our first meetings, "What should we expect from this Values project?" one of his colleagues replied "A lot more than values". Six months later, with a new brand strategy, culture programme, competency framework and 5-year business plan in place, the Senior Partner reminded us of that early conversation. "I see what you meant."
Values were the constant driver, building on the genuine commitment the firm showed to its clients, while recognising the enterprising nature of its culture. Taking the idea of 'fresh' as its belief and its imperative, the firm delivered on its business plan to grow by more than 60% over the next five years.
