"If anyone tells you that you can't make money while you're changing the business, they're ****ing lying"
A TRUE STORY
"Can we just say you're part of the team?"
The best way to ensure the brand is at the core of the business, is to work with the team at the core of the business. And to make sure everything is integrated and intentional.
"Experience is what you get, just after you need it"
I set up Brandwell in 2010, after working in two of the best brand consultancies in the world. That means I now have 30 years' experience of defining, developing and implementing brand strategies for clients in 12 different sectors, across 31 different countries.
All of those clients had one thing in common: they saw the value of putting their brand at the core of change programmes that would ultimately transform their organisations.
As Brandwell, I work either as an individual with client teams, or as part of a team of specialists that might include researchers, designers, coaches and producers. Whatever guarantees the best results. And I do mean "guarantee", because that's what all that experience and commitment bring. Along with three proven principles in every client engagement:
Tell the truth. Make things better. Be good to work with.
"If you brand well, you'll do everything well"
What does the word "brand" mean to you? For me, it's a promise kept.
It informs everything an organisation stands for, does, and says.
It becomes an organisation's most valuable commercial asset.
It's the reason my clients have achieved real transformation.
"Learning at other people's expense is always nice..."
I'd prefer to say it helps to know what you're dealing with. Sometimes, sector expertise makes all the difference. Other times, it's helpful to bring an outside-in perspective.
As an illustration of the scope of experience I'd bring to you, these are some of the sectors and businesses within them I've worked with.
Moore Kingston Smith
Specialist Risk Group
King Edward's School
Milton Keynes College
"Do everything well"
Although every client is unique, many of the challenges they face are not. And neither are some of the principles and techniques we apply to solving those challenges.
These "Do well" books explain what they are, and why they work.
"The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday's logic."
The idea of leadership is becoming increasingly important in my client work. It's never been easy to lead a business (or a market) but now the challenges are complex and often contradictory.
In today's world, powerful trends are re-shaping the ways in which people decide who to buy from and who to work for. If they are to ensure their business's sustainable success, leaders need to know not only what those trends are, but also how well they and their business are performing in line with them.
That's why I've created LeadershipSix. It's a unique research-based methodology that identifies the six dimensions on which organisations and the people leading them are evaluated and compared, and then prescribes ways in which to correct weaknesses (and build on strengths). Validated across four international markets, assessing 120 leading brands, and providing 210,000 datapoints, LeadershipSix is - as one Managing Partner described it - "exactly the framework we've been searching for".