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Hello.
What would you like to make easier?
Transforming results.
The CEO of an international B2B provider told his bankers that they weren't the ones who had taken the business
from debt restructuring to IPO in 14 months. The brand had.
Analysts reporting on an international manufacturer marked the stock as "Buy. Because of the new brand strategy."
The CEO of a national transport and leisure company told a conference "If anybody tells you that you can't make money while you change the culture, they're lying. We made record profits in Year One. And then again in Year Two."
"Your brand is your most valuable commercial asset"
BRAND STRATEGY
M&A
BRAND ARCHITECTURE
INTERNAL COMMUNICATIONS
Business services
BRAND STRATEGY
BUSINESS STRATEGY
CULTURE & VALUES
INNOVATION
Professional services
BRAND STRATEGY
M&A
REPOSITIONING
CHANGE PROGRAMME & COMMS
CUSTOMER SEGMENTATION
Financial services
PROPOSITION & VALUES
LEADERSHIP DEVELOPMENT
BRAND STRATEGY
COMMUNICATION CAMPAIGNS
Education
BRAND STRATEGY
CULTURE CHANGE
COMMUNICATION CAMPAIGNS
CSR CONSULTANCY
Leisure & Transport
BRAND STRATEGY
M&A
BRAND ARCHITECTURE
CHANGE PROGRAMME & COMMS
Manufacturing
Better performance.
"Change before
you need to"
Restructure
As one client CEO said, "complexity adds cost". We restructured his entire product portfolio
(from more than 400 SKUs to around 20)
and his international sales organisation.
One client set out a new Target Operating Model for the bank's customer-facing teams.
Our change programme ran across 14 countries and ensured new levels of staff motivation and customer satisfaction.
Reposition
A mobile operator was languishing in 4th place, and losing ground to international giants. We turned a technical advantage into a consumer proposition that led to a 70% growth in profits and 40% more customers within a year.
An insurance company hit market leadership by 'creating certainty'. Already renowned for its claims performance, it also profited through 'imagination' over 'innovation'.
Recover
An international B2B provider went from debt restructuring to IPO in 14 months.
While establishing a new innovation process,
a sustainability strategy and a bold, thriving internal culture.
A fragmented "coach company that moves passengers" became an integrated "passenger business that moves coaches"
and enjoyed record profits in its first year of
new operation. And then again in Year Two.
Working through.
Whatever the problem, the approach is the same
MAKE IT LAST
Measure and report.
Review and amend in line with business progress.
Don't call it a 'project'.
MAKE IT HAPPEN
Operationalise the brand.
Set a precise implementation plan.
Give ownership of the process to client team leaders & influencers
MAKE IT EASY
Where do you want to be?
What do you need to be great at?
Be single-minded.
Bring your people with you.
