When your people are your brand
B2B
Services
Public sector
Education
When you need to make a change, but
Aren't sure where to start
Think it might be too big, or too small
Don't have the budget you think you need
PURPOSE POSITIONING BRAND ARCHITECTURE TEAM DYNAMICS CAMPAIGNS THOUGHT LEADERSHIP
BRAND STRATEGY
Where will you be in 5 years' time?
How should you be positioned?
How can you be great at the right things?
CULTURE & VALUES
What will you stand for (and against)?
How will you guarantee a consistent experience?
Why will people prefer to work with, and for, you?
COMMUNICATION
What will people know about you?
How will you speak to all your stakeholders?
What will people learn, because of you?
What might "better business" look like?
REGENERATION: A national transport and leisure company achieved record profits in Year 1 and then again in Year 2, following a brand and culture change programme.
RECOVERY: An international B2B producer/supplier developed a new strategy, culture and communications programme. And went from debt restructuring to IPO in 14 months.
GROWTH: A Professional Services firm defined a new strategy, culture & values, 5-year business plan. Exceeded growth targets and drove merger success.
EFFICIENCY: An industrial products supplier adopted a new brand architecture and sales structure, which were noted by leading analyst as the reason for marking as 'Buy' stock.
"Experience is what you get,
just after you need it"
180+ client projects, 31 countries, 13 sectors
3 principles: always tell the truth
only change to improve
be good to work with
I set up Brandwell in 2011, after more than 20 years working in a couple of the best brand consultancies in the world.
I had some great times, great clients, great colleagues and great roles - including Strategy Partner and Group Managing Director.
But being an independent means I really only have to think about my clients' ambitions and issues. And I've been fortunate to work with a brilliant range of similarly-minded people: researchers, designers, 'techies', producers and genius thinkers.
I can genuinely say "No job too big, no job too small" - so long as we're all working in the brand's best interests.
Let's talk
"The door is always open; your chequebook doesn't have to be"