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If you're not understood, you're undervalued
Be clear, be ambitious, be compelling
strategy
brand
communication
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CHANGE
A national transport brand achieved record profits after a fundamental shift in culture and performance
CREATE
A professional services firm set up a new business to maximise revenues in an emerging sector
GROW
A professional services firm achieved its five-year ambitions a year early and committed to the next plan
RECOVER
A global B2B provider went from
Debt Restructuring to Stock Market flotation within 14 months
REPOSITION
An international insurance giant left the 'what happens if' behind, and advanced by 'creating certainty'
UNIFY
An international B2B manufacturing group brought four businesses into one brand and became global leader
The 'steering wheel' we developed together has driven us to a position we would not have imagined possible. The value you helped us create will continue for years to come...
If anybody ever tries to tell you that can't make money while you're investing in a programme like this, they're lying..."