"Now I get why you said we shouldn't call it a 'values' project"
Six weeks into our engagement, the Senior Partner of this professional services firm could see what was opening up. After dozens of internal interviews, and even more client conversations, we'd identified an exciting opportunity for the firm to move to a completely different level of performance.
Eight weeks after this lightbulb moment, we'd written the firm's first five-year business plan, set out a new competency framework, defined a radical new brand strategy, designed an internal communications programme to drive change, and created a new client segmentation plan.
The firm is now ahead of schedule to grow by more than 50% through that five year period, and to realise its true potential.