Tips & Techniques

MAXIMISING VALUE

Brand Architecture
 

Articulate your strategy.
Clarify your priorities.
Describe your key relationships.

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Brand Strategy

Position yourself correctly.

Give your 'values' value.

Operationalise your brand.

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Change

Why 70% of programmes fail.

Focus on the essentials.

'To be different, you have to do different'.

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M&A

Engage
Excite
Explain

Excel
 

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